With over 70% of the world on smartphones these days, most consumers turn to social media on their phones when searchng for new products and services. Not only to get friends’ and family’s opinions on these things but to also see what products are connected to social media platform. Statistcs show more people will buy from those businesses that are on social media versus those businesses that are not.
If you’re an up and coming business owner, or have been in the game for a while, social media marketing will benefit you greatly in 2016 and here’s why:
It’s going to get your name out there
The more you post to Facebook, Twitter, Google+, Pinterest, and other social media platforms, the more your name will be online. You can start conversations about current events, things going on locally, get responses and get retweeted. Your customers will tag you in posts and their followers will see, thus generating a wider array of potential customers.
Your current customers will be loyal
If you can get your current customers to follow you on social media platforms, they will be more loyal. For example, if they see a competitor is offering some sort of deal, they will check your social media pages to see if you are offering some sort of promotion as well.
Your customers will recommend their friends and family
It will be easy for your consumers to reach out to their friends and family and recommend you. They can see who is following who in their news feeds and therefore it will help you when your potential customers are looking for solutions that you may be the answer to!
You will be seen as more approachable
If your business is involved in social media, it will make you appear as a person instead of a business that is only about numbers. Your customers will be inclined to post on your page and leave reviews if they are happy with your products or servces.
Below is our guide to attracting more customers with Facebook. It is an excellent ebook that will help you in the success of your social media marketing! If you have any more questions or would like help implementing an online marketing strategy,Hopbots.com is a great resource to help you in your journey!