The world of search engine optimization (SEO) is always changing as we adapt to new and better technology. Search engines like Google and Bing are getting smarter and smarter, and consistently changing their algorithms to make an easier and better search experience for its users. As the new year approaches you will want to make sure your SEO campaign isn’t out-dated. Here are a few tips that will help you roll in 2016 at the top of search rankings.
1) User Engagement
It’s not only how many clicks you get that matters in 2016. Did your visitor like your website? Was it easy for him or her to read? How long did it take the page to load and what content did he or she like or share with friends on social media? WIth the burst of social media presence by businesses taking place over the last few years we can safely say this trend is not going away. Your website will rank higher if your visitors are interacting with it, sharing it and linking back to it.
2) Quality Content
Consumers searching the web are looking for answers. They may need advice on purchasing a product, or they may be ready to buy. Whatever step of the buyer’s journey they’re in, you want to make sure you’re their number one option. The best and easiest way to get there is by answering common questions in your field so you will be the expert to your potential customers.
3) Snippets
Snippets are becoming a popular trend. With more and more consumers wanting instant answers, snippets are predicted to become the norm by mid 2016. A snippet is a piece of text, image or graph that will show up at the top of your search engine page giving you the information without having to click on another webpage. This idea is great for consumers but not so great for web developers and businesses. This takes away from consumers visiting websites and could end up costing you in losing business!
4) Mobile Search
Mobile Search is more and more important as consumers venture away from traditional laptops and desktops and toward smartphones and tablets. The way your site appears on mobile devices is very important to your search engine ranking. If you website is text heavy then it may not appeal to a person using a smaller screen. In order to be successful in SEO in 2016, ensure your website is mobilized for smartphones and tablets.
The best way to be prepared for the new year is doing research, building a plan and sticking to it. By developing a strong SEO campaign for your business, you are more likely to see an increase in not only website traffic but sales as well. Whether you choose to tackle SEO yourself or hire an expert, the fact is, it will be a necessity in years to come.
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