Did you know that out of 7.2 billion people in the world, there are over 2 billion active social media accounts out there? Pretty crazy stats, right?
With that in mind, as a hotel owner trying to draw more attraction to your website, social media marketing is a really great opportunity! Social media marketing is the act of using Facebook, Twitter, Pinterest, LinkedIn, etc. to increase traffic to your website, and ultimately gain more business. Think of it as today’s version of putting an ad in a newspaper. Nowadays, information is available at the click of a button, so the more your name is out there, the more people will be drawn to your website.
Here are a few tips to improve your online social media content for your hotel.
- Encourage guests to leave positive reviews about their stay on their favorite social media platform, such as facebook, twitter, trip advisor, etc. This will encourage your guests’ friends and family to check out your hotel.
- Reward your guests for doing so! Offer a giveaway, whether a free room, meal, gift card or any incentive you can think of, if they leave positive feedback. Have one review equal one entry and do a monthly drawing.
- Get involved with your community. Stay in the know about upcoming events, cool attractions and the hottest night life. Post frequently to your social media outlets to draw attention to your hotel from visitors to the area.
- Have your front desk clerk take a selfie with guests as they check in and post to facebook, pinterest, and instagram!
- Hire an online marketing agency that specializes in hotels to do all the work for you!
Here at Hopbots, we are dedicated to taking care of all of your online marketing needs. From social media to search engine optimization to email marketing, we are your premiere local online marketing experts!