You manage a branch of a world famous hotel chain that is the toast of many of the major capitals of the world. Unfortunately, your location is not located near any of the major capitals of the world, and transferring the panache of your brand name to your particular location can be difficult. That’s why local SEO for hotels is critical to guiding people to your doors. The Internet has a global reach, but research has proven a preponderance of data that suggests local searches are far more likely to yield actionable results from interested hotel guests.
This is because more than 70% of Internet inquiries are related to local searches, and 82% of those inquiries resulted in a follow-up offline visit. When you stop to think about it, those figures make sense. After all, we might Google awesome places to sleep in Paris; those searches do little good for the guest looking for a local place to stay in Ohio. Here at Hopbots, we understand how to optimize your local SEO for hotels that are designed to help you get found on the worldwide web. We make sure that your location is optimized for local maps while geo targeting your landing page. We can also assist in local directory optimization and local business listings.