If you are a local hotel owner in the midwest, just like any other business owner, you know the struggle it is to keep up with your online marketing while maintaining a clean and comfortable hotel for your guests.
Although it can be difficult to maintain an effective online portfolio, the importance of doing so is exponential. With more and more consumers jumping on their phones, tablets and laptops to book rooms, if you’re not easily accessible online, you’re missing out on a huge market! With that, more than 90% of bookers book a room that shows up on the first page of search results.
So how do you get your website on the first page? Through a successful online marketing campaign specializing in search engine optimization is how. Search engine optimization, or SEO for short, is the act of making a website rank higher in organic (or unpaid) search results through using keyword research and content.
Benefits of Hospitality Online Marketing:
- Global Vs. Local With a newspaper ad or TV spot, you can reach a local area, but with the Internet, you can reach the world! Your audience is much broader to hear your message. Your future client won’t have to rely on paying a travel agent to book a room, they can hop online and do it themselves. This gves them extra money in their pocket and maybe they’ll upgrade their room, or stay an extra night or two!
- Immediate Access Want to promote a special? With printed ads, your customers have to wait until the next edition is released. With online marketing, it’s instantaneous! Log into Facebook, Twitter or your website and you’re good to go.
- Cost-Effective Most social media is free, and obtaining a website domain is pretty reasonable with sites likeWordPress.
- Personalized Social media has given us an opportunity never available before. We can carry on conversations with our current and potential customers. We’re able to see and respond to reviews right away. Whether good or bad, we can contact the reviewer and dig into any issues.
As hospitality consultants, the team at Hopbots specializes in making sure our clients rank at the top. We implement the newest and most successful stategies to ensure the maximum profit is reached. With experience in the hotel industry, we have an inside look on what works and what doesn’t, and we want you to be our next client!
