Building Your Buyer’s Persona One of the first and most important parts of building a successful marketing campaign is knowing your audience. The best way to do this is to develop a buyer persona. A buyer persona is a fictional characterized version of your ideal customer. When you understand your customer’s goals and needs, you […]

Booking through hotel website vs through online travel agency         Online travel agentcies are a very popular way to book hotel rooms. If you’re a traveler who’s not particular about exactly when you fly or where you stay, the packages offered on such sites can make a vacation more inexpensive in the […]

Local SEO Changes for 2016 The world of search engine optimization (SEO) is always changing as we adapt to new and better technology. Search engines like Google and Bing are getting smarter and smarter, and consistently changing their algorithms to make an easier and better search experience for its users. As the new year approaches […]

Where to start when implementing a hotel marketing strategy? How to promote a hotel with the internet moving so rapidly with    new developments every day, week and month … Here are tips on how to market a hotel.  A STORY WORTH TELLING Your hotel needs to have something unique, refreshing or innovative. Your hotel needs […]

If you are a local hotel owner in the midwest, just like any other business owner, you know the struggle it is to keep up with your online marketing while maintaining a clean and comfortable hotel for your guests.         Although it can be difficult to maintain an effective online portfolio, the […]