Struggling with a lack of viewers to your website?
It’s pretty obvious that most people are online these days. Whether a laptop, tablet or smartphone, people are constantly connected. So as a small business owner, how do you take advantage of maximizing the amount of visitors your website can attract?
Did you know that 96% of consumers will conduct research online before purchasing a product or service?
Here is a list of 5 tips that will help you in building your online profile and turning those visitors into customers.
1. Know your Buyers’ Persona
Take some time to research who is buying from you, and from there you will know exactly what your target audience is. Create a list of 5-10 questions your customers can fill out so you understand the common traits of your buyers. Income, family size, interests, goals, and level of education are just a few pieces of information you can gather. Knowing what customers are currently visiting your website will help you understand how to gain more viewers to your website.
2. Research commons questions your customers are asking and blog about it.
When you can be the expertise in your field, customers will come to you for answers. The best way to be the expert is to answer questions about your industry, so when potential customers come to the internet to look for solutions, you will be seen as their hero! Start by asking your co-workers what are the most asked questions your company gets, and conduct research, and write a blog around the info. You can link your blog with your website and the more people reading your blog, the more people will be visiting your website.
3. Create a valuable Call-to-Action that will draw your reader to your website.
A “Call-to-Action” is a clickable link that you can attach at the bottom of a blog to redirect your customers to a landing page. A landing page will ask your lead to fill out info and from here you can subscribe them to an email list. Call-to-Actions can consist of downloading a free e-book, how-to guide or to request a free consultation.
4. Involve social media.
After creating a blog, the next step is to promote it! So utilize Facebook, Twitter and Google+ to get your blog visible. Post a link to your blog so your potential customers can see the help that’s out there.
5. Analyze your content frequently.
There are several outlets available for you to monitor the success of these strategies. Hubspot.com and sendible.com are two great websites that will assist in the creation and monitoring of your online marketing platform.
If this seems like an overload of information, or the language is foreign to you, there are several outlets avaiable that will assist you in gaining more viewership to your website.
Hopbots.com is your local search engine optimization agency centered in the heart of Missouri, that will take care of all of this for your company!