WAYS TO DO INTERNET MARKETING FOR HOTEL INDUSTRY

 

  Where to start when implementing a hotel marketing strategy? How to promote a hotel with the internet moving so rapidly with    new developments every day, week and month … Here are tips on how to market a hotel.

 A STORY WORTH TELLING

Your hotel needs to have something unique, refreshing or innovative. Your hotel needs to have a story to it which people like, and  think worthwhile to share with their friends. Good service is at the basics of all of everything, this you have to get 10% right. Being  remarkable (= worth making a remark about) is not that hard either if you think of it. How about handing out an ice cream at check-  in during the warm summer days? Or invite all hotel guests to a delicious fresh French roast coffee when they arrive at the hotel.

 REGIONAL AND NATIONAL PRESS

PR has and will always be important to reach your domestic market. Make sure you build a good relationship with journalists and  editors of regional and national newspaper and magazine publications. This way if they want to do a travel story, you are the top of  their list.

The poster boards of the hotel and travel industry in the online age, are among the most important distribution channels. Their commissions and models vary; analyze them well to make sure they add value to your overall strategy. Be certain they aren’t just shifting direct business away from your direct sales efforts, but really generate incremental bookings

DMC

Local Destination Marketing Companies, work hard to attract groups and events. You should approach them and work together with them to attract corporate and leisure groups during low and medium demand periods. It will help you to diversify your hotels’ market mix
TOURIST OFFICE + CONVENTION BURO

Talk to your local tourism office and find out how they can help you to promote your hotel. Make sure you have a representative listing on their website and that you are well promoted in their office when tourists come to town. You should be on the top of their list for group requests for conferences and city wide events in your destination

SALES REP

Have a sales representative put your hotel on the local map with local businesses nearby. Visit prospective and current clients regularly, bring the gifts, meaning smart and real gifts. Spoil them rotten, and make them addicted to you.
WEBSITE + SEO

You will need an optimized website for your hotel. If you want to generate direct sales through your website think keyword searches and consumer segments, before burying yourself in the design aspect. Your store can be pretty, but you need people passing by and stepping in to have a chance at a sale. SEO is very often heavily neglected.

SOCIAL MEDIA + REVIEW WEBSITE

Yes we know by now (I hope so at least) we need a FaceBook, Twitter, FourSquare, Gowalla, YouTube page and profile. We have to manage our presence on these social media actively and create fresh new content every week and month. A blog is great tool for this. Next, manage your online reputation.

 

ABOUT US

[youtube id=”RPqQAhdq” width=”600″ height=”350″]We are leading internet market agency in Midwest. We help small business to market their business and managed their business reputation online. Specialized in hotel motel internet marketing service.  We have helped franchised and independent hotels by improving their brand awareness, reputation management and social media optimization. Call us now for free consultation @ 855.955.5656